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Century 21 Riverpointe is innovating on a completely different level than most of their competition, but they’re staying focused on their main goal: building lifelong clients.

Biz Profile

Change is usually needed for one of two reasons: something isn’t working and a new direction needs to be taken, or, you fear complacency and want to move toward progress. For a company that has been in business since 1984 and been the Gold Standard in Real Estate, the latter is why they change. And this change for Century 21 Riverpointe is something to be excited about. At least that’s what owner E. Ann Redfield believes.

Ms. Redfield is a long-time veteran of the real estate industry, starting her career with Century 21 in 1984 when her current business was Century 21 Nancy Keith & Company. In 1995, she bought the business in a seamless transition and immediately changed the name to Century 21 Riverpointe, in order to put more of the spotlight on her collaborative team, rather than herself.

It is from this people and client-first mindset that Ms. Redfield has entered into a major branding and technology change in their Grosse Ile office. She says that this new change is twofold: it’s the fresh look of their branding, but also an even more client-focused, technology-based customer experience. “It’s a new, simple, clean look,” says Ms. Redfield, “but the service doesn’t change.”

No, the service doesn’t change. In fact, it gets even better. Along with a fresh new look to their branding, the Century 21 Riverpointe office was one of the beta-testing offices for a completely new technology called “ZAP”. For all of the House Hunters and Fixer Uppers out there, this website is for you. Your days of scrolling endlessly through third-party apps like Zillow and Redfin are over; now you can directly access the same Multiple Listings Service that your real estate agent does. The custom app for your computer and smartphone will actually show you the homes for sale using GPS when you’re driving through a neighborhood. It will also send notifications to your phone when a new home hits the market that matches your criteria. The information is in your hands in real-time and it’s a game changer.

In this fast-paced and instant feedback world, this new technology is the source of the change for Century 21 Riverpointe. They are innovating on a completely different level than most of their competition, but they’re staying focused on their main goal: building lifelong clients. And, thus, the need to evolve is apparent.

With a new crop of clients hitting the market-the millennial generation – Ms. Redfield knows the importance of immediacy. She knows it’s important that they have readily available access to information and she is grateful her team is able to provide it and meet their needs. When your focus is on the long-lasting relationship between Realtor and home buyers and sellers, it becomes a generational bond.

Century 21 Riverpointe is on the forefront of the real estate industry with this new adaptation of readily available information for their clients through technology. Ms. Redfield says, “You are always connected, and always want to be available when you’re in the service business.”

That last part rang from the passion in her voice. She doesn’t want to get away; she loves the new direction, the new look, the new technology, and is thrilled it brings her closer to her clients.

So if you’re in the market for a new home, or you have one to sell, look for the fresh look of Century Riverpointe. They will be happy to help as well as give you access to their new “ZAP” technology. You can find them on Grosse Ile; they’re still in the same location, in the same office. They’re everything they used to be, but now, they’re even better. •

Century 21 Riverpointe is located at 8173 Macomb, Grosse Ile. Call 734-671-3020 or visit for more info.

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